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1949 – 1973

Nationwide Growth and a Commitment to Vermont

As National Life writes our one millionth policy, the company considers relocating to a metropolis. Learn what led President Deane C. Davis to keep our national headquarters in the smallest state capitol.

1949

1950

Deane C. Davis is elected President

Attorney Deane C. Davis is elected President.

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National Life’s 100th Anniversary Book

1952

National Life Recreation Association chartered

The National Life Recreation Association obtains a charter from the State of Vermont to open the National Life Employees Credit Union. In 2002 it becomes the Granite Hills Credit Union.

1953

1,000,000th policy

Dora E. Paradee, age 17, of Fairfield, Vermont, purchases policy #1,000,000. Her occupation is listed as “farm girl.”

The company begins to again use “of Vermont” on letterhead and other materials.

1954

15 acres to the City of Montpelier

The company offers 15 acres of the National Life Recreation Field to the City of Montpelier for free if they build a new high school there within two years.

1955

Company considers moving out of Montpelier

Coleman Life Insurance Company is chartered as a legal reserve carrier separate from the Coleman Mutual Aid Society.

The National Life gold seal logo, introduced in 1954, makes its first significant appearance in the Annual Report.

The company considers moving out of Montpelier.

1956

National Life Will Stay

National Life announces the decision to stay in Montpelier in 1956, and puts its land for a proposed home office near Burlington up for sale.

Executive Committee votes to place no restrictions on insuring the lives of African-Americans.

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1959

Spanish speaking expansion

Executive Vice President L. Douglas Meredith states that the company needs to expand its business into the Spanish speaking world. The legal reserve Coleman Company re-insures the mutual Coleman Aid Society.

Image: Soil from all 48 states and 2 territories

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1960

Current Home Office is dedicated

The Current Home Office is dedicated and occupied with 550 employees. The “N” in National Life for the large sign on the roof is installed. Originally a red neon sign, the electricity was turned off during the 1973 energy crisis.

The story of Home Office #7

1961

Lobby mural by Paul Sample is dedicated

The lobby mural by Paul Sample is dedicated. A Remington-Rand Univac STEP computer costing $250,000 is installed on the fourth floor. A first for Vermont.

Deane C. Davis, President of National Life is named life insurance “Man of the Year” by The Insurance Field, a biweekly newspaper.

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1962

The Coleman Mutual Aid Society becomes Life Insurance of the Southwest

The Coleman Mutual Aid Society becomes Life Insurance of the Southwest.

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1965

Deane C. Davis is named Chairman of the Board

Deane C. Davis is named Chairman of the Board.

 

1966

Dr. John T. Fey becomes President

Dr. John T. Fey becomes President.

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1968

Equity Services Incorporated (ESI) forms

Equity Services Incorporated (ESI) forms, heralding National Life’s entrance to the Variable Annuity market. Four members of the Home Office are killed in crash of Northeast Airlines Flight #946. They are memorialized on a plaque in the company cafeteria.

1969

Deane C. Davis becomes 74th Governor of Vermont

Deane C. Davis becomes 74th Governor of Vermont serving until 1973.

First mainframe computer (RCA) is installed in Home Office. Catherine Burns announces her retirement from National Life after 47 years, second longest in company history to that point. 

A deal to locate a Howard Johnson’s motel on National Life property collapses, despite tax breaks from the City of Montpelier and low lease rates from National Life. The Hopkins Guest House is built instead.

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1971

National Life enters the Disability Income market

National Life enters the Disability Income market.

The Keypact by Computone

1973

Pension Department created

Pension Department created. Director is Irwin (Bro) Park, Jr.

For 175 years, National Life Group has been keeping promises.
Learn how we’ve evolved in the timeline above and in the video here.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, VT in 1848, Life Insurance Company of the Southwest, Addison, TX, chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

Home Office: One National Life Drive, Montpelier, VT 05604 | (800) 344-7437 | www.nationallife.com

TC137569(1123)3 | Cat No 106748(1123)