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1974 – 1998

Innovation for Independence

To bring peace of mind to more Americans, National Life makes partnerships that expand our product set—and impact—exponentially. Learn how Living Benefits and Independent agents helped keep National Life independent.



Norman Campbell becomes President

Norman Campbell becomes President.


Sculptor delivers carving

Sculptor Lothar Wuerslin of Sandgate, Vermont, delivers his carving of Dr. Julius Dewey created from laminated basswood.


US LIFE Mutual Funds Management Corp. is purchased

National Life Investment Management Co. purchases US LIFE Mutual Funds Management Corp., which becomes Sentinel Advisors.


Richard Fricke becomes President

Richard Fricke becomes President.


New main frame computer comes online

National Life’s new main frame computer the Univac 90/80-3 comes online.


Modular office set ups

Modular office set ups replace lines of desks in the Home Office.

Electronic communications, which were an early form of email, come to National Life.


Three new subsidiaries are formed

Three new subsidiaries are formed and incorporated: Champlain Life, Vermont Life, and National Pension Life.


Contact Weekly is launched

A new publication, Contact Weekly, is launched for Home Office employees to be delivered each Friday on the mail cart. Eventually, this replaces Contact magazine in a far less expensive format.


Uniflex is introduced

Uniflex is introduced as National Life’s first venture into universal life insurance.


LIFE program encourages healthy life styles

The LIFE (Lifestyle Improvement for all Employees) program is founded to encourage healthy lifestyles.

Image: Dr. Pat Woolfe is elected as the first woman on the Board of Directors.

Early computers


OMNI II comes online

OMNI II comes online. For the first time, the Field Force can connect to the IBM mainframe from individual PCs. E-mails are called “OMNICRONS.”

Rebuilt cafeteria opens.


Contact magazine ceases regular publication

Contact magazine ceases regular publication due to cost. A few later issues were produced randomly.


Attorney Fred Bertrand becomes President and CEO

Attorney Fred Bertrand becomes President and CEO.


New Davis Building is completed

The new Davis Building is completed after two years of construction. The Pension Department moves and occupies the entire third floor.


National Life donates $250,000

After historic flooding due to an ice jam hits downtown Montpelier, National Life donates $250,000 to help those affected.

Image: National Life volunteers


First woman appointed as Treasurer

Eileen von Gal is the first woman to be appointed as Treasurer.


National Life acquires Life Insurance Company of the Southwest

National Life announces the acquisition of a majority interest in Life Insurance Company of the Southwest.

VariTrak is introduced as National Life’s first venture into variable life insurance.

Image: A new corporate logo and tag line are introduced: “With you wherever the road may lead.”


National Life remains in Vermont

Board of Directors reaffirms its plan to remain in Vermont.

National Life is one of the first five corporations to be awarded the National Freedom Award from Employer Support Group Guard & Reserve.


Pat Welch becomes the new CEO

Pat Welch becomes the new CEO in 1997. First network PC installed.


New “triangle” corporate logo is adopted

The new “triangle” corporate logo is adopted. The triangles signify the full merging of National Life with LSW. National Life establishes the Independent Distribution Channel.

Image: The triangle logo mark

For 175 years, National Life Group has been keeping promises.
Learn how we’ve evolved in the timeline above and in the video here.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, VT in 1848, Life Insurance Company of the Southwest, Addison, TX, chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

Home Office: One National Life Drive, Montpelier, VT 05604 | (800) 344-7437 |

TC137569(1123)3 | Cat No 106748(1123)